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Arizona Charlie's Casinos
This legendary hotel and casino stands today to embody the longevity and impact of the history of the Wild West in the modern city of Las Vegas. Serving up true southwestern hospitality to help everyone feel at home, dedicated employees who are here to stay, and unbeatable value - where everyone can feel like a local.
Service
Identity & Branding, Print, Digital, Copy
Client
Arizona Charlie's Casinos
Year
2020
Arizona Charlie's went through an entire rebrand in 2020. We modernized
the logo with a bit of western flare to pay homage to their roots. New signage was added and a recolored exterior cleaned up a dated building. A full branding book and guidelines were created, along with new stationary, paid media, OOH and social media.
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